
“For all coaches out there, this book is a must-read.”
– John Calipari, Kentucky Head Coach, Naismith Hall of Fame
“A treasure trove of inspiration; an amazing book by an amazing coach and man.”
– Jay Bilas, ESPN

“… a coach’s coach, a respected sage in the fraternity …”
—Sports Illustrated, Grant Wahl

Dr. James Burson is known as a “coach’s coach” (Sports Illustrated) for his lifetime commitment to the game. Author of The Golden Whistle and The Daily Nugget, he is a consultant to basketball coaches and sports companies including Nike, a popular motivational speaker, past president of the National Association of Basketball Coaches and a member of the Ohio Basketball Hall of Fame, where he is also on the board. An all-time top Division III coach, he taught and coached for over 40 years at the university level. Read more »
“Jim Burson is truly a coach’s coach. Working with him has given me more confidence, increased my appetite to learn and opened new avenues for me in my own coaching.”
– Page Moir, President, National Association of Basketball Coaches; Head Coach, Roanoke College Men’s Basketball

Dr. James Burson is known as a “coach’s coach” (Sports Illustrated) for his lifetime commitment to the game. Author of The Golden Whistle and The Daily Nugget, he is a consultant to basketball coaches and sports companies including Nike, a popular motivational speaker, past president of the National Association of Basketball Coaches and a member of the Ohio Basketball Hall of Fame, where he is also on the board. An all-time top Division III coach, he taught and coached for over 40 years at the university level. Read more »
“Jim Burson is truly a coach’s coach. Working with him has given me more confidence, increased my appetite to learn and opened new avenues for me in my own coaching.”
– Page Moir, President, National Association of Basketball Coaches; Head Coach, Roanoke College Men’s Basketball

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